BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Ebola has surfaced in Uganda, forcing the country to lockdown two districts to reduce the risk of virus spread. The question is, can it reach the United States?
Dr. Sheldon H. Jacobson from the University of Illinois answers the question: should we be concerned about Ebola?
As fall and winter approach, many nurses are wondering what to expect. Find out what experts in epidemiology, healthcare supply chains, and frontline workers predict for the rest of the year.
As hospital supply chains endure inflationary pressures, the surge of multiple viruses and typical "end-of-the-year chaos," medical supply experts told Becker's their top concerns heading into 2022's winter.
BALTIMORE, MD, October 26, 2022 – New research in the INFORMS journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the tobacco brand shown on-screen. Furthermore, it has the same effect on its direct competitors’ sales as well.
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