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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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How To Prepare Your Pantry And Fridge For The Port Strike

How To Prepare Your Pantry And Fridge For The Port Strike

The Takeout, October 1, 2024

Americans woke up on October 1 with news that a major strike among U.S. Dockworkers could lead to supply and goods shortages. Many of us are still reeling from the shortages and hoarding that took place during the 2020 COVID-19 pandemic, but this time, it's not toilet paper and hand sanitizer that look to be sparse. Because the strike affects shipping ports, it's mainly imported items that may become hard to come by and are, therefore, worth seeking out sooner rather than later.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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