News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Why COVID Vaccines Are Taking So Long to Reach You

Why COVID Vaccines Are Taking So Long to Reach You

Scientific America, February 11, 2021

The U.S. celebrated when new coronavirus vaccines were developed at record-breaking speed. And in December the candidates from Pfizer and BioNTech and Moderna were quickly approved for emergency use by the Food and Drug Administration. But two months later, only 10 percent of Americans have received at least one shot. And fewer than 3 percent of them have received both of the necessary doses. Many feel frustrated with the slow distribution process and confused about how to sign up for shots. What exactly is making all this take so long?

Why COVID-19 Vaccines in the US Are Taking Time to Be Delivered

Why COVID-19 Vaccines in the US Are Taking Time to Be Delivered

Deccan Herald, February 11, 2021

The US celebrated when new coronavirus vaccines were developed at record-breaking speed. And in December the candidates from Pfizer and BioNTech and Moderna were quickly approved for emergency use by the Food and Drug Administration. But two months later, only 10 per cent of Americans have received at least one shot. And fewer than 3 per cent of them have received both of the necessary doses. Many feel frustrated with the slow distribution process and confused about how to sign up for shots. What exactly is making all this take so long?

COVID-19 Vaccination Rates Follow the Money in States With the Biggest Wealth Gaps, Analysis Shows

COVID-19 Vaccination Rates Follow the Money in States With the Biggest Wealth Gaps, Analysis Shows

STAT, February 11, 2021

The affluent town of Woodbridge, Conn., has less than half the population of neighboring Ansonia, and yet it’s home to more people who have received a Covid-19 vaccine. The inequity is stark: In Woodbridge, where residents have a median household income of $138,320 a year, 19.3% of the population had been vaccinated as of Feb. 4, according to Connecticut health department data. In Ansonia, where the median income is $45,563 a year, just 7.1% have received their first shot. Connecticut has the most glaring disparity in vaccination rates between its richest and poorest communities — a difference of 65% — according to a STAT analysis of local-level vaccine data in 10 states with the biggest wealth gaps.

Interview: Professor Explains Life After the COVID-19 Vaccine

Interview: Professor Explains Life After the COVID-19 Vaccine

Fox 40, February 10, 2021

We have been focused, as a nation and a world community, on developing and distributing a COVID-19 vaccine since the virus first emerged more than a year ago. But now that millions are getting their first dose, we’re learning that this is not a silver bullet. Mae spoke to Professor Julie Swann about how our lives will gradually return to normal.

The US Government's $44 Million COVID Vaccine Rollout Website Isn't Working - Here's How it Should be Fixed

The US Government's $44 Million COVID Vaccine Rollout Website Isn't Working - Here's How it Should be Fixed

Business Insider, February 8, 2021

The COVID-19 vaccine rollout has been a nightmare for many Americans as they struggle through multi-step registration and appointment systems. The federal government had envisioned states using one national vaccine scheduling system, and it offered a contractor $44 million to develop it. But that system turned out to be so poorly designed that all but nine states opted out before even trying to adopt it, even though it was being offered by the government for free.

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