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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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The U.S. May Soon Have a Third Vaccine. Here's How It Works

The U.S. May Soon Have a Third Vaccine. Here's How It Works

National Geographic, January 29, 2021

As the Biden administration promises to accelerate the U.S. coronavirus vaccine rollout, it could soon have a new tool: A single-dose vaccine that can survive up to three months in an ordinary refrigerator. Manufacturer Johnson & Johnson released data today showing that its single-dose version provided strong protection against COVID-19. Yet the news came with two caveats: The candidate’s efficacy rate—72 percent in the United States—is lower than the 95 percent rates boasted by the two-dose versions from Pfizer-BioNTech and Moderna that are currently approved for use in the U.S.

What Other States Are Doing That Alabama Isn't to Roll Out COVID Vaccine

What Other States Are Doing That Alabama Isn't to Roll Out COVID Vaccine

AL.com, January 29, 2021

A person living in West Virginia is almost twice as likely to have gotten a COVID-19 vaccine than a person in Alabama. The same goes for Connecticut, New Mexico and North Dakota. Alaskans are more than twice as likely to have received at least one dose of a COVID vaccine. For people in Alabama, checking the national COVID vaccine statistics has been an exercise in frustration, as Alabama in January hovered near or at the very bottom of state rankings in terms of percentage of the population vaccinated and percentage of doses received that have been administered.

Pandemic Help Wanted: Fast Food Managers, Road Race Experts

Pandemic Help Wanted: Fast Food Managers, Road Race Experts

NBC 21 WFMJ, January 29, 2021

A year into the coronavirus pandemic, Americans are painfully aware that overcoming the scourge is a marathon, not a sprint. Enter Dave McGillivray, who knows a thing or two about endurance events — and logistics. The race director of the Boston Marathon, which is on hold until fall, has been tapped by the state of Massachusetts to run mass vaccination operations at Gillette Stadium and Fenway Park. Idled at his day job by the pandemic, he's part of an emerging group of event organizers and other unconventional logistics experts who are using their skills to help the nation vaccinate as many people against COVID-19 as possible.

“It's amazing how our event management skill set can be applied to running a massive vaccination site," said McGillivray, who has been directing the marathon — with its many moving parts — for more than three decades.

‘Simply Ineffective': Lawmakers, Experts Slam Mass. COVID Vaccination Rollout

‘Simply Ineffective': Lawmakers, Experts Slam Mass. COVID Vaccination Rollout

NECN, January 28, 2021

Lawmakers, experts and residents continued to criticize Massachusetts' vaccination rollout, Thursday, calling on the Baker administration to fix what they call a cumbersome and confusing sign-up process. On Thursday, state Sen. Eric Lesser filed legislation that would direct the Massachusetts Department of Public Health to immediately create a one-stop online sign-up for vaccinations accessible from desktop computer as well as mobile devices; as well as a phone hotline immediately be established in multiple languages. “The Phase 2 vaccine rollout is creating mass confusion and anxiety for our eligible senior population," Lesser said. "The system is cumbersome, contradictory, and asks residents over 75 to navigate a haze of web links, locations, and instructions, each with different criteria and scheduling systems."

Risk-Based Analytics Can Breakdown COVID-19 Vaccination Bottlenecks

Risk-Based Analytics Can Breakdown COVID-19 Vaccination Bottlenecks

The Hill, January 26, 2021

The Centers for Disease Control and Prevention (CDC) relaxed COVID-19 vaccine restrictions and the vaccine supply is growing, yet some areas are begging for more vaccines to meet demand. The Biden administration is offering hope, but bottlenecks persist throughout the vaccine supply chain. Are they at the vaccine manufacturers, in the distribution system in getting vaccines to the states or the last mile of getting them into people’s arms? The Transportation Security Administration’s (TSA) PreCheck program uses risk-based analytics to enable millions of people to receive expedited airport security screening in exchange for identity verification, including a background check.

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