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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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'Fairmandering' Draws Fair Districts Using Data Science

'Fairmandering' Draws Fair Districts Using Data Science

Cornell Chronicle, November 24, 2020

It’s almost impossible for humans to draw unbiased maps, even when they’re trying. A new mathematical method developed by Cornell researchers can inject fairness into the fraught process of political redistricting – and proves that it takes more than good intent to create a fair and representative district. The two-step method, described in the paper, “Fairmandering: A Column Generation Heuristic for Fairness Optimized Political Districting,” first creates billions of potential electoral maps for each state, and then algorithmically identifies a range of possibilities meeting the desired criteria for fairness.

JDD Series: JD’s End-To-End Replenishment System Endorsed By Top Industry Journ…

JDD Series: JD’s End-To-End Replenishment System Endorsed By Top Industry Journ…

Public, November 26, 2020

During JD's fourth annual tech summit JD Discovery (JDD) held on November 25th in Beijing, JD has shared plans to build a digital and intelligent supply chain. JD-Y, JD's supply chain R&D unit (focused on supply chain innovation) shared a relevant breakthrough and application regarding its self-built industry-leading end-to-end replenishment model (E2E model).

Data Science Without Modeling Impact is a Path to Disaster – Simulation to Explore the Impact of Group Size on COVID-19 Spread

Data Science Without Modeling Impact is a Path to Disaster – Simulation to Explore the Impact of Group Size on COVID-19 Spread

Arkieva, December 3, 2020

In developing COVID-19 policies and managing supply chains the constant drumbeat is “data-driven decisions” where the new high priests are data scientists. Data by itself is not sufficient, the missing critical success factor is “models” to project the impact of decisions. One critical area for COVID-19 public policy is understanding the impact of different group sizes on the spread of COVID-19. This blog will provide a few examples of being “COVID-19 data adrift without operations management” and illustrate that a simple model that can be coded in a few hours provides more insight than is possible with just data for the group size question.

America's COVID Deaths May Be Equivalent to a 9/11 Every Day by Christmas

America's COVID Deaths May Be Equivalent to a 9/11 Every Day by Christmas

Newsweek, December 2, 2020

With COVID infections surging across the U.S. and Thanksgiving celebrations expected to have given the coronavirus more opportunities to spread, experts fear the country will soon experience a record number of deaths from the disease—something equivalent to the 2,977 people killed on 9/11 per day—by Christmas. In the past week alone, 10,288 people died of COVID in the U.S., with the current death toll of 267,302, according to the U.S. Centers for Disease Control website that was updated Tuesday. On average in the past week, 1,469 people died of COVID each day.

A Winter Surge in COVID-19 Cases Seem Inevitable. Can We Stop It?

A Winter Surge in COVID-19 Cases Seem Inevitable. Can We Stop It?

Los Angeles Times, November 11, 2020

Temperatures are dropping, nights are growing longer, the holidays are nearing, and the science is clear: The pandemic is far from over. A long, dark winter awaits. The number of new coronavirus cases in the United States each day has ballooned from fewer than 40,000 in early September to more than 100,000 in early November. The U.S. now confirms more cases in a single day than China has reported altogether since the pandemic began.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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