News Releases

Press releases featuring INFORMS journal content, awards, and organization news. This content spans a variety of fields authored by a diverse and robust international community of practitioners, researchers, educators and students.

Topic
New Research Puts Your Online Privacy Preferences to the Test

New Research Puts Your Online Privacy Preferences to the Test

News Release, July 18, 2022

CATONSVILLE, MD, July 18, 2022 – When it comes to privacy, you’ve probably heard some say they “don’t care about privacy if there’s nothing to hide.” Typically, someone who says this is not taking into account that you may have strong beliefs on the very premise of whether someone should have access to your private information. This personal belief is called the “intrinsic” point of view.

Vacation Time! New Research Uses Characteristics of Consumers to Segment Buyers and Offer Personalized Prices and Perks

Vacation Time! New Research Uses Characteristics of Consumers to Segment Buyers and Offer Personalized Prices and Perks

News Release, July 12, 2022

BALTIMORE, MD, July 12, 2022 – A “normal” version of life is returning in the wake of the COVID-19 pandemic that includes travel and vacations. New research in the INFORMS journal Manufacturing & Service Operations Management predicts demand for multiple types of hotel rooms based on guest characteristics, travel attributes and room features. This methodology delivers insights on segmentation, classifying each guest into segments (or a mixture of segments) based on their characteristics.

Predicting Restaurant Survival: A Picture Can Provide the Answer

Predicting Restaurant Survival: A Picture Can Provide the Answer

News Release, July 6, 2022

BALTIMORE, MD, July 6, 2022 – A picture is worth a thousand… to restaurant owners and investors it could be worth their livelihood. New research in the INFORMS journal Management Science finds that consumer-posted photos can serve as a strong leading indicator of restaurant survival above and beyond reviews, company, competition and macro factors.

How to Maximize the Results of Your Wearable Health Device

How to Maximize the Results of Your Wearable Health Device

News Release, June 27, 2022

BALTIMORE, MD, June 27, 2022 – New research in the INFORMS journal Management Science finds that people can achieve long-term health goals and establish healthy habits when coupling wearable health devices such as “Fitbits” with economic incentives.

When You Use Multiple Devices, Can Marketers Still Track You?

When You Use Multiple Devices, Can Marketers Still Track You?

News Release, June 1, 2022

CATONSVILLE, MD, June 1, 2022 – If you only used one device, like your smartphone, for all of your internet searches and other applications, the data collected about you through that device would provide a picture of your preferences, habits and behaviors. This would help marketers better anticipate and specifically market to you going forward.

Racially Charged Events Spark Classroom Intervention

Racially Charged Events Spark Classroom Intervention

News Release, June 6, 2022

BALTIMORE, MD, June 6, 2022 – As we approach Juneteenth, a day marked each year to commemorate the emancipation of enslaved African Americans, new research in the INFORMS journal Management Science finds that racially-charged events and protests over the past decade have a direct and positive effect on what children are learning in U.S. public school classrooms.

Five-Star Rating? New Research Finds It May Not Reflect What Consumers Receive

Five-Star Rating? New Research Finds It May Not Reflect What Consumers Receive

News Release, June 1, 2022

BALTIMORE, MD, June 1, 2022 – Five stars means a perfect rating, right? Consumers use online ratings systems to decide which products to purchase, but are they reliable sources of information? New research in the INFORMS journal Marketing Science finds these ratings systems might be built on an unstable foundation, with the systems becoming less useful over time.

Surprising New Research Finds Women Supporting Women in Business May Backfire

Surprising New Research Finds Women Supporting Women in Business May Backfire

News Release, May 31, 2022

BALTIMORE, MD, May 31, 2022 – Contrary to popular belief, well-intentioned calls for women to invest in women-owned businesses might be doing more harm than good in resolving the gender gap in venture financing. New research found in the INFORMS journal Organization Science finds that female-owned startups that get funding from female venture capitalists are two times less likely to get additional financing compared to those with male investors.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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