Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Data Streams Are Essential, No Matter How Small

Data Streams Are Essential, No Matter How Small

Johns Hopkins University, July 12, 2021

Local, state, and federal governments rapidly built a public health data infrastructure throughout the COVID-19 pandemic. The data from all jurisdictions is critical to continuing effective pandemic responses.

How neuromarketing helps us understand post-pandemic changes in consumer behavior

How neuromarketing helps us understand post-pandemic changes in consumer behavior

ZME Science, July 12, 2021

I feel, therefore I buy. Marketers have been aware of the connection between emotional drivers and purchasing decisions for many years now, and they haven’t hesitated to use these emotional drivers to create marketing experiences — in other words, to get you to buy things. While in classic economic theory, consumers are described as rational individuals who decide whether or not to buy a product based on objective factors such as price and utility, recent research points out that most of our purchasing decisions are much less rational than we believe and much more emotional. 

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

Artificial Intelligence

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

TIME, March 26, 2025

The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

Experts warn logistics industry stakeholders to make contingency plans

Experts warn logistics industry stakeholders to make contingency plans

Seafood Source, March 10, 2025

In their March 2025 forecasts, shipping and logistics experts are warning those who rely on the industry to expect continued disruption, and in order to survive a chaotic landscape, they are advising businesses to spend money conservatively, work with trusted partners, and make comprehensive contingency plans.

Climate