Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Viral Videos Get a Boost from Sharing Big

Viral Videos Get a Boost from Sharing Big

Medium, September 18, 2020

Brands that want their promotional videos to go viral can benefit from quickly taking advantage of the so-called spillover effect. As consumers become more resistant to traditional advertising, companies are increasingly investing in videos they hope will go viral to promote their brands. Interest in viral videos, however, is short-lived, and guidance on how to sustain momentum is sparse. But platforms and content creators can keep interest in the content alive — and bump up views in the process — by posting on multiple platforms.

Using Technology to Tailor Lessons to Each Student

Using Technology to Tailor Lessons to Each Student

The Baltimore Sun, October 1, 2020

When 12-year-old Nina Mones was in sixth grade last year, she struggled to keep up with her math class, getting stuck on improper fractions. And as the teacher pushed ahead with new lessons, she fell further and further behind. Then in the fall of 2019, her charter school, the Phoenix International Academy in Phoenix, brought in a program called Teach to One 360, which uses computer algorithms and machine learning to offer daily math instruction tailored to each student. Nina, now in seventh grade, flourished.

Expert: Maryland Hasn't Had Widespread Fraud With In-Person or Mail-In Voting

Expert: Maryland Hasn't Had Widespread Fraud With In-Person or Mail-In Voting

WBAL 11 TV, September 30, 2020

During the first presidential Tuesday nigh, President Donald Trump called voting by mail "rigged." Former Vice President Joe Biden said that is not true. But if anyone was dissauded from voting by mail after watching the debate, they were not among the dozens of Anne Arundel County vobers who spoke with 11 News on Wednesday. May of those voters cast a general election ballot by dropping it into a ballot drop box that's under 24-hour security watch outside the Board of Elections office in Glen Burnie.

Coronavirus and the Flu

Coronavirus and the Flu

Spectrum News 1, September 23, 2020

Some doctors worry the combination of coronavirus and the flu could tax our healthcare system. This afternoon, a deep dive into emerging research which suggests mask wearing can help to reduce the spread of both.

A Recent Study Highlights How Predictive Analytics Can Help Consumers Avoid Overdraft Issues While Curbing Attrition for Banks

A Recent Study Highlights How Predictive Analytics Can Help Consumers Avoid Overdraft Issues While Curbing Attrition for Banks

Cardrates.com, September 30, 2020

In 2017, Americans paid around $34 billion in overdraft fees. The hefty fees often hit consumers unexpectedly and can lead to dissatisfaction or even attrition. “Analyzing Bank Overdraft Fees with Big Data,” explores consumer behavior that causes the fees, just how the fees impact customers and banks, and how banks can better address the issue for the benefit of all. The paper was written by New York University Professor Xiao Liu, and Alan Montgomery and Kannan Srinivasan, both professors at Carnegie Mellon University. It was published in the December 2018 issue of Marketing Science, journal of the Institute for Operations Research and the Management Sciences (INFORMS).

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Artificial Intelligence

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

Why 23andMe’s Genetic Data Could Be a ‘Gold Mine’ for AI Companies

TIME, March 26, 2025

The genetic testing company 23andMe, which holds the genetic data of 15 million people, declared bankruptcy on Sunday night after years of financial struggles. This means that all of the extremely personal user data could be up for sale—and that vast trove of genetic data could draw interest from AI companies looking to train their data sets, experts say.

Healthcare

Want to reduce the cost of healthcare? Start with our billing practices.

Want to reduce the cost of healthcare? Start with our billing practices.

The Hill, March 11, 2025

Robert F. Kennedy Jr., as the new secretary of Health and Human Services, is the nation’s de facto healthcare czar. He will have influence over numerous highly visible agencies, including the Centers for Disease Control and Prevention, the National Institutes of Health and the Food and Drug Administration, among others. Given that healthcare is something that touches everyone’s life, his footprint of influence will be expansive. 

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

Experts warn logistics industry stakeholders to make contingency plans

Experts warn logistics industry stakeholders to make contingency plans

Seafood Source, March 10, 2025

In their March 2025 forecasts, shipping and logistics experts are warning those who rely on the industry to expect continued disruption, and in order to survive a chaotic landscape, they are advising businesses to spend money conservatively, work with trusted partners, and make comprehensive contingency plans.

Climate