Chatbots can match the performance of proficient human salespeople—or outperform inexperienced ones fourfold—but only when customers are unaware they are conversing with artificial intelligence.
Could you handle scrutiny of your driving habits in return for a price break on your insurance? That’s the bargain participants in usage-based (or telematics-based) insurance programs are making. In return for driving well and logging low miles, you could save as much as 50 percent off premiums.
AI is proving itself superior to human intelligence in an expanding number of fields. That is, except when people know AI is being used.
New research in the INFORMS journal Information Systems Research looks at gamer behavior and how to match their engagement level with different games to ensure they play more often and for longer periods of time.
Recent surveys, studies, forecasts and other quantitative assessments of the progress of AI, highlighted among other findings, disagreements about the impact of chatbots: Do purchase rates go down when people find out they are interacting with a chatbot? Or do chatbots actually increase customer satisfaction and loyalty? And are chatbots already successful in replacing human workers?
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
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