Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
Penn State grad develops snow plow optimization tool

Penn State grad develops snow plow optimization tool

Ed Scoop, November 15, 2018

For the fourth time since 2010, Penn State's University Park campus called for a snow day and canceled class, but thanks to new software that will help more efficiently clear roads, walkways, and parking lots on campus, roads may be open before long. 

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Blockchain holds the key to unlocking Gen Z’s marketing wishes

Crowdfund Insider, November 11, 2018

Gen Z: You know, the generation that dumped Facebook for Instagram, and prefers YouTube videos to cable TV. Gen-Zers were born after 1995 and are expected to represent 40% of consumers by 2020. The ‘post-millennials’ generation is growing older and marketing experts are creating new tactics to communicate with them by learning to speak their social media language while embracing tailor-made technology such as blockchain. These are keys to decoding GenZ’s marketing wishes that incorporate specific blockchain features.

Study: SEO suffers from lack of context

Study: SEO suffers from lack of context

Street Fight, November 9, 2018

Billions of dollars are spent on search engine optimization and search engine marketing every year. A new study published in the INFORMS journal Marketing Science explores the complications of the strategy, shining a light on the inherent challenges that come along with using search terms with multiple meanings.

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Artificial Intelligence

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Healthcare

Supply Chain

Why Santa Claus Does Best When he Overestimates Demand

Why Santa Claus Does Best When he Overestimates Demand

Parcel Magazine, December 18, 2024

During the holiday season, a late delivery can sometimes feel like the end of the world. You’ve been there: you order a highly anticipated gadget, new clothes, or a last-minute gift, only to find out that your delivery is delayed. While many blame shipping companies or delivery drivers, the true culprit often lies deeper in the supply chain — at the heart of it all: forecasting.

Will AI Reboot Supply Chains?

Will AI Reboot Supply Chains?

Global Finance Magazine, December 9, 2024

Catastrophic weather events, wars in Ukraine and the Middle East, trade conflicts, global pandemics—the forces disrupting supply chains are multiplying at a rate few could have anticipated.

Climate