Media Coverage

Media articles featuring INFORMS members in the news.

Most Recent Media Coverage

Topic
The Eagles' secret weapon? An analytics-fueled attack

The Eagles' secret weapon? An analytics-fueled attack

ESPN, January 18, 2018

The situations in which the Eagles football team decide to strike might seem random, but in fact they are quite calculated. And they're often decided before the start of the game, or even before the start of the season. The approach is driven by an analytics team so involved in the operation that two members of the department  communicate with the coach during the game.

Super Bowl LI ads: What can you expect, and do they work?

Super Bowl LI ads: What can you expect, and do they work?

Cleveland.com, January 23, 2018

The price for a 30-second ad to run during the Super Bowl this year is reportedly topping $5 million. A new study in the INFORMS journal Marketing Science focuses on the relationship between Super Bowl viewership and corresponding sales of brands advertised in the game. The question asked by the study is: "Do these things pay off?" The answer is both yes and no.

Is your 10:30 medical appointment really for 11:15?

Is your 10:30 medical appointment really for 11:15?

The Conversation, January 21, 2018

Patients often wait weeks or months for medical appointments. When they finally arrive at physicians’ offices, patients often face further delays. This in-office waiting occurs for many reasons. Perhaps those patients arrived early. Perhaps earlier patients put the physicians behind schedule, or urgent calls interrupted them. However, according to a new article by INFORMS member Michael J. Armstrong, professor at Brock University, and his colleagues, sometimes clinics purposely schedule appointments before physicians expect to be ready. They do this to ensure physicians don’t run out of work.

Study: Super Bowl advertisers see sustained post-game sales boost

Study: Super Bowl advertisers see sustained post-game sales boost

Marketing Dive, January 9, 2018

Benefits of Super Bowl ads linger in the months following the annual game, with sales boosts during other major sporting events like NCAA March Madness, NBA playoffs and MLB games, according to a study in the INFORMS journal Marketing Science

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Artificial Intelligence

Opinion: What to watch in the coming AI policy shake-up

Opinion: What to watch in the coming AI policy shake-up

Deseret News, January 18, 2025

Something remarkable is happening in Washington. Tech executives who once shunned the political spotlight now make regular pilgrimages to Capitol Hill, and artificial intelligence — a field that traces back to the 1950s — has become the talk of the town.

Healthcare

We all benefit from and are hurt by health insurance claim denials

We all benefit from and are hurt by health insurance claim denials

Atlanta Journal Constitution, January 23, 2025

Health insurance has become necessary, with large and unpredictable health care costs always looming before each of us. Unfortunately, the majority of people have experienced problems when using their health insurance to pay for their medical care. Health insurance serves as the buffer between patients and the medical care system, using population pooling to mitigate the risk exposure on any one individual.

Supply Chain

New Study Shows How Ukraine War Impacts Global Food Supply Chain, Urges Alternative Routes For Grains

New Study Shows How Ukraine War Impacts Global Food Supply Chain, Urges Alternative Routes For Grains

Where the Food Comes From, January 20, 2025

A groundbreaking new study in the INFORMS journal Transportation Science reveals the severe and far-reaching consequences of Russia’s full-scale invasion of Ukraine on global food security. The research highlights an urgent need to address disruptions in the transportation of Ukrainian grains, which have caused dramatic price spikes and worsened food insecurity worldwide, particularly in vulnerable regions such as the Middle East and North Africa.

Port automation is a sticking point for dockworkers union

Port automation is a sticking point for dockworkers union

Marketplace, January 2, 2025

Dockworkers on the East and Gulf coasts could go on strike again in less than two weeks if they don’t reach a contract agreement with ports and shippers. Talks are set to resume next week, according to Bloomberg. The main sticking point between the two sides? Automation.

Climate