Media Coverage

According to a recent KPMG survey of C-level executives,  92% are using data and analytics to gain greater insights into marketing.72% report their enterprises are regular to heavy users of social media data to improve customer relationships. 81% of enterprises are relying analytics to improve their understanding of customers.

[University of Pittsburgh Prof. Dave] Lebel says research has found that it can be easier to ask for help when you turn it into advice seeking. In a study published in the June 2015 issue of Management Science, researchers from Harvard Business School and Wharton School at the University of Pennsylvania found that advice-seeking differs from other help-seeking behaviors because you’re eliciting information for a course of action, retaining the decision-making process, and implying that the values of the advice seeker is similar to the adviser.

"Asking for a recommendation can feel flattering to the other person," says Lebel.

Analytics may be a young profession but it is taking off, and its growth is evident in the rapid increase in analytics patents that have been granted by the U.S. Patent Office. As an analytics professional, you may find that patents play an important part in your life -- the 40-plus patents that we co-invented at IBM were front and center for us.

Knowing the patenting process can be important for you and your company’s success, protecting your most valuable work. And if you want to learn about advanced analytics, the patent literature is an important source of information.

In a study we wrote with Troy White of Clarkson University that has just been published in the INFORMS journal Interfaces, we examined keywords relevant to descriptive, predictive, and prescriptive analytics found in U.S. patents that were issued between 2002 and 2013.