Gary L. Lilien ISMS-MSI Practice Prize

2022 Winner(s)

Winning material: Effect of front-of-pack labels on the nutritional quality of supermarket food purchases

Purpose of the Award

The INFORMS Society for Marketing Science awards its Practice Prize for an outstanding implementation of marketing science concepts and methods. The methodology used must be sound and appropriate to the problem and organization, and the work should have had significant, verifiable and, preferably quantitative impact on the performance of the client organization. Any completed or published within the past five years is eligible, although some preference will be given to previously unpublished work. This award is given out every other year.

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ISMS-MSI Practice Prize Videos

Past Awardees

2022 Winner(s)
Pierre Dubois , Toulouse School of Economics, France Paulo Albuquerque, INSEAD, France Olivier Allais , INRA, France Céline Bonnet , Toulouse School of Economics, France Patrice Bertail , University Paris Nanterre, France Pierre Combris , INRA, France Saadi Lahlou , London School of Economics and Political Science, UK Natalie Rigal , University Paris Nanterre, France Bernard Ruffieux , Grenoble Applied Economics Lab, France Pierre Chandon , INSEAD, France
2020 Winner(s)
Daniel M. McCarthy , Emory University
2018 Winner(s)
Albert Valenti, IESE Business School Gokhan Yildirim, Imperial College of London Koen Pauwels, Northeastern University Shuba Srinivasan, Boston University
2015 Winner(s)
Stephen Anderson-Macdonald , Stanford University Rajesh Chandy , London Business School Bilal Zia , World Bank
2009 Winner(s)
Marc Fisher, University of Passau Sonke Albers, Kuehne Logistics University
2009 Finalist
V. Kumar, Georgia State University Denish Shah, Georgia State University Jac Herschler
Koen Pauwels, Northeastern University Joep Arts Thorsten Wiesel, University of Groningen
2007 Winner(s)
Sanjay Jain P.K. Kannan, University of Maryland Barbara Kline Pope
2003 Winner(s)
Ralf Elsner, Rhenania Group Manfred Krafft, University of Muenster Arnd Huchzermeier, WHU – Otto Beisheim School of Management