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Ed Kaplan INFORMS President
...CATONSVILLE, MD, October 14, 2014 ��� The Institute for Operations Research and ...
Sylvania Electric Products Inc.
Mark Schneider
......
INFORMS Product Placement
...Potential for Large Benefit to $600 Billion Ad IndustryCATONSVILLE, MD, October ...
Firms Intentionally Pressure Sales People to Invest in Costly Internal Negotiations
...Resolving a Battle between Sales Teams and Management on Discounting ...
Marketing Science Study: Skillfully Use Product Placement