![Print Advertising Ban Led to 6% Grocery Sales Drop – A Germany Study Print Advertising Ban Led to 6% Grocery Sales Drop – A Germany Study](/var/ezflow_site/storage/images/iol-home/news-room/media-coverage/all-categories/o.r.-and-analytics-in-the-news/print-advertising-ban-led-to-6-grocery-sales-drop-a-germany-study/4682273-1-eng-US/Print-Advertising-Ban-Led-to-6-Grocery-Sales-Drop-A-Germany-Study_newslargethumb.jpg)
Print Advertising Ban Led to 6% Grocery Sales Drop – A Germany Study
In the spring of 2021, amid the peak of the COVID-19 pandemic, one of the 16 federal states in Germany implemented a ban on advertisements, compelling retailers to cease all print advertising within that state for a duration of three weeks. This decision was based on the belief that such a prohibition would help reduce social interactions during the pandemic. However, this ban on print advertising also led to discussions on its potential benefits for conserving natural resources, such as the paper and water needed for the production of printed materials, and its role in mitigating carbon emissions.