News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Ukraine struggles to get its wheat to the world

Ukraine struggles to get its wheat to the world

DW, July 11, 2022

Ukraine can't export most of its grain due to a Russian blockade of its Black Sea ports. As the new harvest season starts, fears grow that much grain needed in Africa and the Middle East will go to waste.

Globalization Is Shifting as Geopolitics Forces Countries to Take New Sides

Globalization Is Shifting as Geopolitics Forces Countries to Take New Sides

Barron's, July 11, 2022

In the wake of the Russian invasion of Ukraine, BlackRock CEO Larry Fink issued a letter stating that globalization is ending. Is it really? The U.N. Conference on Trade and Development notes that 2021 was a record year for global trade. Recent discussions at the G7 meeting in Germany and the BRICS summit in China paint a more nuanced picture of whether globalization is ending or increasing.

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