News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Toronto Pearson: 'I just need to get out of this airport'

Toronto Pearson: 'I just need to get out of this airport'

BBC, July 23, 2022

Airports and airlines around the world are struggling to keep up as people begin to travel again in earnest after more than two years of the coronavirus pandemic - but are some travel hubs worse than others?

 

How the U.S. Can Use Technology to Catch Chinese Exporters Trying to Avoid Tariffs

How the U.S. Can Use Technology to Catch Chinese Exporters Trying to Avoid Tariffs

The Wall Street Journal, July 22, 2022

How can the U.S. stop Chinese exporters from evading U.S. tariffs?

For years, that question has plagued U.S. trade officials, as they try to crack down on a practice known as deceptive transshipment, in which Chinese exporters ship their products to a country subject to lower U.S. tariffs, change the country-of-origin label without substantially altering the products and then export those goods to the U.S.

Ohio remapping dysfunction should set an example

Ohio remapping dysfunction should set an example

The Hill, July 20, 2022

The Ohio Supreme Court provided a win for anti-gerrymandering on Tuesday, when it rejected a congressional map drawn by Republican lawmakers. Ohio legislators now have 30 days to provide an acceptable map. If they fail to do so, the Ohio Redistricting Commission will be charged with this task. 

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