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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

AI Thinks Like Us – Flaws and All: New Study Finds ChatGPT Mirrors Human Decision Biases in Half the Tests
News Release

BALTIMORE, MD, April 1, 2025 – Can we really trust AI to make better decisions than humans? A new study says … not always. Researchers have discovered that OpenAI’s ChatGPT, one of the most advanced and popular AI models, makes the same kinds of decision-making mistakes as humans in some situations showing biases like overconfidence of hot-hand (gambler’s) fallacy yet acting inhuman in others (e.g., not suffering from base-rate neglect or sunk cost fallacies).

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In 2025, you can’t have an effective democracy without data literacy
Media Coverage

You are swimming in an ocean of data and don’t even realize it. All around you are invisible amounts of data that would be staggering to try to comprehend. Thousands of smartphones and smart devices are talking to, sending and downloading vast amounts of data, video, audio, words, numbers, images, you name it. Everything from the latest movie on Netflix to someone’s radiology results from a cancer screening.

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Shell Shocked: How Small Eateries Are Dealing With Record Egg Prices
Media Coverage

Mom-and-pop businesses are trying to adapt to the soaring cost of eggs. The owners of four egg-centric restaurants across the country show how they are coping with this threat to their livelihoods.

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New Research Says Millions of Dollars Saved Daily When Scheduled Travel Providers Adapt to On-Demand Service Scheduling Based on Commuter and Traff...

New Research Says Millions of Dollars Saved Daily When Scheduled Travel Providers Adapt to On-Demand Service Scheduling Based on Commuter and Traff...

News Release, July 20, 2021

CATONSVILLE, MD, July 20, 2021 – Uber and Lyft are popular on-demand ways to travel, but does that mean trains and buses are a thing of the past? Travelers prefer different modes of transportation at different times. So how can all these modes co-exist and do so successfully? New research in the INFORMS Journal Transportation Science has created a model and an algorithm to redistribute transit resources based on commuter preferences resulting in millions in savings.

How neuromarketing helps us understand post-pandemic changes in consumer behavior

How neuromarketing helps us understand post-pandemic changes in consumer behavior

ZME Science, July 12, 2021

I feel, therefore I buy. Marketers have been aware of the connection between emotional drivers and purchasing decisions for many years now, and they haven’t hesitated to use these emotional drivers to create marketing experiences — in other words, to get you to buy things. While in classic economic theory, consumers are described as rational individuals who decide whether or not to buy a product based on objective factors such as price and utility, recent research points out that most of our purchasing decisions are much less rational than we believe and much more emotional. 

Q&A: Linking Supply Chain and Public Health Data

Q&A: Linking Supply Chain and Public Health Data

Johns Hopkins University, July 7, 2021

Dr. Tinglong Dai, a professor of Operations Management and Business Analytics at the Carey School of Business, has dedicated his career to investigating the interplay between supply chains and healthcare. He says the public should not be pessimistic about the U.S. response to COVID-19 given the incredible advances with vaccine development and an unprecedented level of global data collection. 

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