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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Keeping Coronavirus Vaccines at Subzero Temperatures During Distribution Will Be Hard, but Likely Key to Ending Pandemic

Keeping Coronavirus Vaccines at Subzero Temperatures During Distribution Will Be Hard, but Likely Key to Ending Pandemic

The Conversaiton, September 18, 2020

Just like a fresh piece of fish, vaccines are highly perishable products and must be kept at very cold, specific temperatures. The majority of COVID-19 vaccines under development – like the Moderna and Pfizer vaccines – are new RNA-based vaccines. If they get too warm or too cold they spoil. And, just like fish, a spoiled vaccine must be thrown away. So how do companies and public health agencies get vaccines to the people who need them?

The AI Transformation of Finance

The AI Transformation of Finance

CIO Review, September 16, 2020

Managing money has traditionally involved more art than science. Investment managers would rely on instinct and experience to decide which opportunities are the best match for the needs of each client. This worked well enough for decades, but in the age of Big Data, we can certainly do better. Thanks to artificial intelligence (AI), the industry has, within its grasp, the potential for a powerful expansion in capabilities. Now, all it takes is the will to embrace the cultural change needed to convert possibility into reality.

Kansas Could Approve $50 Million in COVID-19 Testing. Here's How it Might be Spent.

Kansas Could Approve $50 Million in COVID-19 Testing. Here's How it Might be Spent.

The Kansas City Star, September 16, 2020

Kansas may spend $50 million to provide residents easier, faster access to coronavirus testing in the months ahead — an expansion that will take place as people grapple with the twin threats of COVID-19 and the flu. Kansas has continued to struggle to establish the kind of quick, broad testing that some states have largely achieved more than six months into the pandemic. Kansas has one of the highest rates of positive tests in the country, a possible sign the state isn’t testing enough.

Merchants Can Build Their Own Businesses by Choosing the Right Daily Deal Platforms

Merchants Can Build Their Own Businesses by Choosing the Right Daily Deal Platforms

ixtenso, September 15, 2020

Researchers from the University of Maryland and Harvard University analyzed the bargaining process between the daily deal platforms Groupon as well as LivingSocial and merchants to identify the trade-offs made by both parties during the transaction to achieve their goals. While merchants may have less leverage and sacrifice certain net profits for the short term when selling their goods or services on the larger platforms, they can win in the long run by adding new customers and creating the opportunity for future sales to a larger customer base.

Monday's Lethargy Could Affect Your Amazon Orders: Study

Monday's Lethargy Could Affect Your Amazon Orders: Study

The Bulletin Time, September 14, 2020

It’s no secret that we’re all very slow on Mondays, but now a serious study claims that “bad Monday” could negatively affect how long it will take for your next order to arrive from Amazon — or from any other online retailer, for the case. “Monday sickness” is the documented depression that occurs when you resume work after the weekend. It has been shown to have a negative impact on productivity and human psychology, among other things. Now researchers from Lehigh University, the University of Maryland, and the University of California, San Diego, have shown that it also has a negative impact on supply chains and the speed with which your latest shipment of disposable dishwashers will arrive from the nearest warehouse.

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