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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS Names 2020 Fellows: 12 members to be inducted in November for outstanding lifetime accomplishments and contributions in operations research...

INFORMS Names 2020 Fellows: 12 members to be inducted in November for outstanding lifetime accomplishments and contributions in operations research...

News Release, September 9, 2020

INFORMS, the largest international association of operations research (O.R.) and analytics professionals and students, has officially named 12 outstanding members as Fellows, one of the highest honors in the O.R. profession. The 2020 INFORMS Fellows will be inducted during the Virtual 2020 INFORMS Annual Meeting, November 7–13. INFORMS Fellows are honored for their outstanding lifetime accomplishments and contributions in operations research and analytics. 

Could Utah and the Rest of the Pac-12 Play the Upcoming Basketball Season in a Bubble?

Could Utah and the Rest of the Pac-12 Play the Upcoming Basketball Season in a Bubble?

The Salk Lake Tribune, September 5, 2020

The NBA, NHL and MLS have all shown this summer that sticking their respective athletes in a bubble environment can work. All three leagues have restarted their regular seasons in bubbles. Medical and testing protocols have been strict, not to mention uniform, which has led to positive COVID-19 tests being nonexistent. This has all come at great cost to the leagues, but what they’ve done has clearly been effective.

Better Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

Better Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

National Cyber Security News Today, September 7, 2020

Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company’s social media site to connect with customer service. New research in the INFORMS journal Information Systems Research finds businesses that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction.

Cancel College Golf? You Must Be Joking

Cancel College Golf? You Must Be Joking

The Hill, September 4, 2020

The Big Ten and the Pac-12 have “delayed” (a.k.a. cancelled) fall sports, an effective one-size-fits-all stay-off-the field order for these student-athletes, due to COVID-19. Intercollegiate sports at numerous institutions are threatened this fall, with winter and spring sports likely in jeopardy as well. 

Better Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

Better Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

Eurasia Review, September 4, 2020

Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company’s social media site to connect with customer service. New research in the INFORMS journal Information Systems Research finds businesses that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction. The study, “The Voice of the Customer: Managing Customer Care on Twitter,” looks at data from Twitter service accounts for the four big telecommunications firms in the United States. The two that rise to the top among online customer care are AT&T and Verizon compared to Sprint and T-Mobile.

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