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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Jacobson: No Turning Back Once In-Person Education Begins

Jacobson: No Turning Back Once In-Person Education Begins

The Roanoke Times, August 9, 2020

Jacobson is a Founder Professor of Computer Science at the University of Illinois at Urbana-Champaign. He applies his expertise in risk assessment to evaluate and inform public policy. He served on the Virginia Tech faculty from 1993-1999. What do Virginia Tech, Old Dominion University, VCU, and James Madison University all have in common? According to the Chronicle of Higher Education, they are listed to have “primarily in person” education for the fall semester.

Who Should Get the COVID Vaccine First? It's More Complicated Than You Think

Who Should Get the COVID Vaccine First? It's More Complicated Than You Think

New York Daily News, August 7, 2020

Dr. Anthony Fauci has expressed hints of optimism that one or more COVID-19 vaccines may be available in early 2021. No matter the types of vaccines introduced, or whether one or two doses are required to achieve an acceptable level of protection, the transition to fully immunizing the population, making it available to anyone who wishes to be vaccinated, will be fraught with both practical and ethical considerations.

Covid-19 Created an Elective Surgery Backlog. How Can Hospitals Get Back on Track?

Covid-19 Created an Elective Surgery Backlog. How Can Hospitals Get Back on Track?

Harvard Business Review, August 10, 2020

Covid-19 has exposed vulnerabilities in health care systems across the United States and world. To reduce infectious risk to patients and providers, and conserve critical resources — such as personal protective equipment (PPE), ventilators, and intensive care (ICU) beds — most states in the U.S. enacted a temporary ban on elective surgery from March through May 2020.

COVID Crisis Amid Election Season: 3 Threats to Consider Before Making a Very Important Decision

COVID Crisis Amid Election Season: 3 Threats to Consider Before Making a Very Important Decision

The Hill, August 8, 2020

The 2020 primary season was unprecedented to say the least. Amid COVID-19 wreaking havoc on the country, states varied in their decisions as to whether or not to send their constituents to vote at the polls. Drastic action was taken at the last minute in some areas, while other areas saw the consequences of their indecision later. Now, as we look toward the general election, it’s essential that states make a decision early considering three types of threats. The best course of action in this pandemic is a combination of mail-in voting with some in-person voting.

New Study Suggests Clinics Dedicated to Treating Flu Could Help Lessen Impact of Ongoig Pandemic

New Study Suggests Clinics Dedicated to Treating Flu Could Help Lessen Impact of Ongoig Pandemic

Reports Watch, August 9, 2020

As per the latest research conducted at North Carolina State University, the opening of clinics especially dedicated to the treatment of influenza, could significantly aid in the reduction of the peak prevalence rate COVID-19. The findings of the new study are published in the journal PLOS ONE. The latest findings are of great importance to policymakers who have been working on finding ways to cope with the adverse impacts of the ongoing coronavirus pandemic. The latest study was reportedly led by Julie Swann, who is the Department Head of North Carolina State University’s Fitts Department of Industrial and Systems Engineering.

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