News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How Live Sports Can Achieve Safe Social Distancing

How Live Sports Can Achieve Safe Social Distancing

Sports Travel, July 28, 2020

Sports are a vital part of the fabric of America. Family time, social events and even holidays for some are centered around it. Over the past months, on top of the health and economic concerns wrought by COVID‐19, the lack of sports has added to our yearning for normality.

The PPE Supply Chain is a Black Box - That Needs to Change

The PPE Supply Chain is a Black Box - That Needs to Change

Fortune, July 25, 2020

The shortage of personal protective equipment (PPE) in the U.S.—which has exacerbated the COVID-19 crisis across the country—is likely to continue in a second wave of the pandemic. It has also exposed supply chain vulnerabilities in the process, namely, the reliance on foreign countries to produce the overwhelming majority of specialized PPE, such as N95 masks. 

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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