News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS in the News

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Tackling COVID-19 problems with industrial engineering

Tackling COVID-19 problems with industrial engineering

The Michigan Engineering News Center, March 20, 2020

The COVID-19 crisis may be unfolding on an unprecedented scale, but to U-M engineering associate professor Siqian Shen, its web of logistical puzzles seems eerily familiar.  Where to put testing centers, which public facilities to close, and how to allocate ICU beds and design medical triage processes are the kinds of problems that industrial operations researchers like her have been solving for decades. She believes models that are saving businesses money today could be used to save lives tomorrow.

Supply chain outlook: The timing of the slowdown

Supply chain outlook: The timing of the slowdown

MIT News, March 25, 2020

With the Covid-19 virus disrupting the global economy, what is the effect on the international supply chain? In a pair of articles, MIT News examines core supply-chain issues, in terms of affected industries and the timing of unfolding interruptions.

When will ‘social distancing’ end?

When will ‘social distancing’ end?

Fox Wilmington, March 26, 2020

At the Costco in Spokane Valley, Wash., the store is practicing social distancing by limiting how many customers can be in the store at one time. A line wrapped around the building Friday, March 20, 2020, but was moving so that the wait was only around 10-15 minutes. (Colin Mulvany/The Spokesman-Review via AP)

How Is COVID-19 Impacting Organ Transplants?

How Is COVID-19 Impacting Organ Transplants?

MDDI Online, March 25, 2020

When asked how the coronavirus (COVID-19) pandemic is impacting patients in need of an organ transplant, Sridhar Tayur said there is good news and bad news on that front. Tayur is the Ford distinguished research chair and professor of operations management at Carnegie Mellon University’s Tepper School of Business, and he has been paying close attention to the subject of organ transplants during the current crisis. 

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