News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
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443-757-3578

INFORMS in the News

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Comparison shows risk of Florida’s gradual coronavirus response

Comparison shows risk of Florida’s gradual coronavirus response

Tampa Bay Times, April 2, 2020

Santa Clara County, for example, imposed social-distancing restrictions starting on Feb. 10. A shelter-in-place order was implemented on March 17. By contrast Miami-Dade County waited until March 12 before it issued a state of emergency. 

Lower Income, Elderly More Vulnerable to Coronavirus

Lower Income, Elderly More Vulnerable to Coronavirus

Newsmax Health, April 1, 2020

The people living in communities hardest hit by the coronavirus tend to be low-income, elderly, and those with underlying health issues. Recent data revealed by the Centers for Disease Control and Prevention (CDC) shows that older folks are by far the most vulnerable, accounting for 80% of fatal cases in China and the U.S.

Georgia, Hospitals Scramble to Prepare for Coronavirus Surge

Georgia, Hospitals Scramble to Prepare for Coronavirus Surge

Government Technology, April 1, 2020

Several metro hospitals were planning major expansions to handle spiking patient loads, while rural hospitals continued to struggle treating uninsured patients amid the closure of seven rural hospitals in recent years.

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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