BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Leadership discussions on AI often center on defining an AI strategy, much like formulating plans for marketing or operations. Yet, a more profound and potentially impactful prospect is emerging: embedding AI at the heart of strategic decision-making.
Penn State University Professor Matt Jordan recently started incorporating artificial intelligence into his Media Democracy class.
Hardly a day has gone by in 2024 without a bad headline for Boeing, from life-threatening mid-flight crises up above to entrenched business debacles happening on the ground. So how does CEO Dave Calhoun still have a job?
As generative AI (genAI) continues to move into broad use by the public and various enterprises, its adoption is sometimes plagued by errors, copyright infringement issues and outright hallucinations, undermining trust in its accuracy.
Here’s everything you need to know about Google’s latest generative AI model.
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