
BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Ukrainians in Pioneer Valley decry Congressional inaction on military aid
At the Bethesda Ukrainian Pentecostal Church in West Springfield, pastor Peter Mosijchuk and his parishioners pack boxes with necessities for Ukrainians.
Google can’t guarantee its Gemini genAI tool won’t be biased
Even after Google fixes its large language model (LLM) and gets Gemini back online, the generative AI (genAI) tool may not always be reliable — especially when generating images or text about current events, evolving news, or hot-button topics.

New Research Details Negative Consumer Impacts of BLM Support on Major Companies and Brands
BALTIMORE, MD, March 5, 2024 – New research in the INFORMS journal Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers.

Deaths linked to excessive drinking surged during COVID-19 pandemic: CDC
Deaths linked to excessive drinking surged during the COVID-19 pandemic, according to a new study from the Centers for Disease Control (CDC).
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