Temptation Bundling at the Gym
Lack of motivation may also play a large role in the reason why 68.8 percent of Americans are overweight or obese.
So are we all screwed? Or is there a way to keep motivation consistently flowing?
The key may be a process called “temptation bundling,” according to a study in Management Science.
The process pairs two activities—one you should do, but avoid; and one you enjoy, but isn’t necessarily productive, explains lead study author Katherine Milkman, associate professor of Operations, Information, and Decisions at The Wharton School.