

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
Resoundingly Human Podcast
An audio journey of how data and analytics save lives, save money and solve problems.


Media Contact
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
INFORMS in Focus
Explore our resources for multiple topics including:
Supply Chain
View Resources on Supply ChainINFORMS in the News
What are you looking for?


UAW deal eases just one obstacle for EVs
The deal between the United Auto Workers and Detroit automakers could ensure unionized workers play a large role in the transition to electric vehicles.

'Americans are fed up with the news media'
The Pew Research Center finds that "fewer Americans than ever are paying regular attention to news and current affairs," says John Halpin in The Liberat Patriot at Substack. People are sick of endless coverage of "bad news, violence, corruption, and political divisions," and "don't really know who or what to trust." Unfortunately, tuning out "the latest implosion in the House of Representatives" and "fights between dumb politicians" doesn't ease "public tensions." In fact, they're getting worse.

Biden’s Executive Order on AI Is a Good Start, Experts Say, but Not Enough
A new executive order signed this week sets the stage for federal AI standards and requirements and moves beyond previous voluntary agreements with AI companies

Millennial Money: Black Friday shopping could look different this year, experts say
Retailers thrive on tantalizing shoppers ahead of the post-Thanksgiving event, keeping them guessing about how exactly the experience will unfold. But economic conditions, past sales and other factors can provide clues about what’s to come.
INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.
Access OR/MS Today Magazine
Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
Access Analytics Magazine