Real-Life Reshoring: How Vela Bikes, WOW Sports Brought Business Back to the United States
For Justin Kosmides, founder and CEO of e-bike manufacturer Vela Bikes, one of the triggers to reshore was news that his factory in China had canceled Vela's order in favor of a two-year deal to build bikes for a major U.S. retailer. Other woes of manufacturing in China included the COVID-19 lockdown, shipping delays, tariffs, and controlling quality over a long distance. Kosmides said, "That's the short list. I could keep going."