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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Agriculture Today Podcast: 9/18/23

Agriculture Today Podcast: 9/18/23

All Ag All Day, September 18, 2023

Today’s episode looks at details in the latest WASDE report from USDA, livestock market trends, the Panama Canal situation, and why members of the House are focused on California’s ban on combustible engines

Sheldon H. Jacobson: Bunching COVID-19, the flu and RSV as a ‘tripledemic’ is misleading

Sheldon H. Jacobson: Bunching COVID-19, the flu and RSV as a ‘tripledemic’ is misleading

Chicago Tribune, September 27, 2023

The term “tripledemic” is being used to express the concerns about the collective spread of COVID-19, influenza and the respiratory syncytial virus, or RSV, during this fall and winter. Yet each of these infectious diseases has their own risk profile. Placing them under the same epidemic umbrella may inadvertently overstate the impending dangers — perhaps to the point of crying wolf when a calmer descriptor would be more beneficial and appropriate.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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