News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Bringing it home: The three A’s and the return of American manufacturing

Bringing it home: The three A’s and the return of American manufacturing

CFO Dive, October 9, 2023

According to a recent McKinsey report on international manufacturing trends, the United States lost over six million jobs to offshoring between the years 2000 – 2009. But a UC Berkeley study undertaken as far back as the early 2000s tabulated losses of up to fourteen million jobs throughout the nation’s economic ecosystem. Each offshored manufacturing and/or service job exerts an adverse, widely resonating local-to-national jobs impact, akin to how throwing a stone into a pond sends waves from the point of impact outwards, far and wide.

Lego's ESG Problem

Lego's ESG Problem

Industrial Equipment News, October 5, 2023

Why an abandoned plan to use recycled plastic bottles is a wake-up call for supply chain sustainability.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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