BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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The marriage of blockchain and artificial intelligence (AI) has been a topic of discussion in tech circles, particularly within the financial sector. These two highly publicized technologies have the potential to address each other’s limitations and create a more transparent and accountable system.
Fashion and social media are both ever evolving. So why not put the two together? New research in Manufacturing & Service Operations Management says utilizing social media to predict sales of apparel and footwear items based on social media posts and interactions about color is possible and successful.
It may still feel like the peak of summer, but fall is just around the corner, and with it comes shorter days and longer nights.
Remote work has become a de facto benefit to recruit, retain and, in some cases, appease workforces.
In May 2023, the World Health Organization (WHO) declared an end to the COVID-19 pandemic (1). Despite that announcement, fallout from the pandemic continues to reverberate through global supply chains, exposing their opacity and fragility and catalyzing their transformation. Geopolitical issues, such as Russia’s invasion of Ukraine and rising tensions between the United States and China, have shaped supply-chain transformation, resulting in what I call a “supply-chain iron curtain” that is poised to complicate international trade (2).
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