BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.
Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week
Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts.
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Attackers are taking advantage of the increased use of QR codes to steal sensitive information or conduct phishing campaigns. Here's what security teams and employees need to know.
The culture war in the US has intensified. Conservatives are pushing firms to preserve traditional values, and progressives are demanding firms show unwavering support of DEI (diversity, equity and inclusion). While the culture war in the UK tends to focus on race and gender equity issues and colonialism, they share similar characteristics.
In the spring, the Illinois legislature extended by one year the law permitting in-person gambling on in-state college sports. Given the need to generate revenue for state coffers, the question is not if, but when, online in-state college sports gambling will become legal.
Trader Joe’s − a grocery chain with a loyal clientele and social media following and more than 500 stores across the country − has a lot of fans. But after issuing a slew of recalls in less than two months, is it time to worry?
BALTIMORE, MD, September 12, 2023 – Finding the right medication regimen to treat Parkinson’s disease (PD) is a complex healthcare challenge. Wearable health trackers provide physicians with a detailed window into patients’ symptoms, but translating this complex data into useful treatment insights can be difficult. New research in the INFORMS journal Management Science accomplishes just that. Researchers found that combining wearable health tracker data with state-of-the-art algorithms results in promising treatment strategies that could improve PD patients’ outcomes.
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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.
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