News Releases

CATONSVILLE, MD, July 15, 2019– Researchers from the United States published new research in the INFORMS journal Marketing Science (Editor’s note: The source of this research is INFORMS), which sheds light on just how much it may take for the companies to profitably “steal” customers from their competitors.

CATONSVILLE, MD, June 17, 2019 – While serious economic and societal issues continue to swirl around the gender pay gap, new research published in the INFORMS journal Organization Science shows one area where this inequality is starting to disappear—higher education. Researchers have found that the gender pay gap disappears at more prestigious universities.

CATONSVILLE, MD, June 3, 2019 – Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science, which reveals the impact of product placement in television programming.  The findings indicate that prominent product placement embedded in television programming does have a net positive impact on online conversations and web traffic for the brand.

CATONSVILLE, MD, May 14, 2019 – Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available.

CATONSVILLE, MD, May 6, 2019 – INFORMS, the leading international association for professionals in operations research and analytics, announced today that it has joined the Societies Consortium on Sexual Harassment in STEMM (science, technology, engineering, mathematics and medicine). The mission of the Societies Consortium is to advance professional and ethical conduct, climate and culture across STEMM fields.

CATONSVILLE, MD, May 6, 2019 – Researchers from the Tepper School of Business at Carnegie Mellon University published new research in the INFORMS journal Marketing Science which sheds new light on the impact Airbnb and similar “sharing economy” companies are having on the hospitality industry.  The findings suggest that in some cases, the presence of Airbnb can help attract more demand in some markets while challenging the traditional hotel pricing strategies. 

CATONSVILLE, MD, April 25, 2019 – INFORMS, the leading international association for professionals in operations research (O.R.) and analytics, announced today that this year’s annual Government & Analytics Summit will be held Monday, May 20 in the Rayburn House Office Building in Washington, D.C.

Austin, TX, April 16, 2019 – Student teams around the world have shown they are more than ready for the challenges they will face in their professional careers, with a group of students from Korea Advanced Institute of Science and Technology, Republic of Korea successfully using operations research (O.R.) and analytics to help GM analyze how autonomous vehicles may change the finished vehicle delivery and operating processes to win the 2019 O.R. & Analytics Student Team Competition.

CATONSVILLE, MD, April 2, 2019 – Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.

 CATONSVILLE, MD, March 25, 2019 – Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity.