News Releases

CATONSVILLE, MD, April 2, 2018 – One common assumption in digital marketing is that individuals who are mindful of what’s trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. A new study conducted by researchers from London Business School, MIT Sloan School of Management, and Cass Business School at City, University of London, may change that assumption.

CATONSVILLE, MD, March 28, 2018 – With great risk comes great reward, and in the case of information technology (IT), the risk placed on the security of both customer and company data is a challenge faced by organizations worldwide who have embraced information technology (IT) to transform their business operations.

CATONSVILLE, MD, March 27, 2018 – INFORMS, the leading international association for professionals in Operations Research and Analytics, announced today that the organization is hosting the 2018 Government and Analytics Summit in Washington, D.C. on May 21.

CATONSVILLE, MD, March 26, 2018 - Eight student teams from around the world have been selected as finalists in the 2018 INFORMS O.R. & Analytics Student Team Competition. The competition, which was introduced last year, highlights impressive young talent and provides O.R. and analytics students the opportunity to solve the kinds of real-world workplace challenges they will face during their careers.

 CATONSVILLE, MD, March 7, 2018 – New research has developed an automated approach for narrowing down and ranking the field of Division 1 college basketball teams from 351 to the 68 that would play in the annual “March Madness” basketball tournaments, watched by more than 80 million people each year.

CATONSVILLE, MD, March 5, 2018 – Companies invest billions each year in expensive customer service programs, sales forces, and sophisticated discounting programs such as Groupon to lure and retain customers only to find that churn remains one of their biggest and most expensive challenges. According to a new study, customers have a tendency to send clear signals before they “break up” with a company, but you have to know what to be monitoring, and the key to any relationship remains effective communication.

CATONSVILLE, MD, February 13, 2018 – Where do great strategies come from? How can opportunities be maximized? How can the most successful strategies be identified? These questions and more are explored in a one of a kind collection of essays by prominent thought leaders in strategy science. This one-of-a-kind collection began with a collaborative workshop hosted by Apple and was ultimately published by INFORMS, the largest international association of operations research (O.R.) and analytics professionals.

CATONSVILLE, MD, January 25, 2018 – In the nearly 60 years between the 1939 release of Hollywood’s first animated movie, Snow White and the Seven Dwarves and modern hits like Toy Story, Shrek and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film.

CATONSVILLE, MD, January 5, 2018 – The 2018 Super Bowl arrives in a few weeks and over 40 percent of U.S. households will watch the game on TV. With a 30-second TV commercial priced at over $4 million, some advertisers may debate whether these ads are worth the cost. A new study finds that the benefits from the Super Bowl ads actually persist well into the year with increased sales during sporting events like the NCAA’s “March Madness,” NBA playoffs and MLB games. According to this new research a Budweiser ad increased sales during these later sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. 

CATONSVILLE, MD, December 15, 2017 - As American consumers turn to online search engines for cheaper prescription drugs from foreign pharmacies, safety and quality concerns arise. In 2010, under compulsion from the Department of Justice, Google agreed to forfeit $500 million and ban sponsored search advertising by pharmacies that are not certified by the National Association of Boards of Pharmacy (NABP). The ban covered all foreign pharmacies and a few domestics. Within the year, other major search engines followed. But a forthcoming study in the INFORMS journal, Marketing Science, a leading scholarly marketing publication, finds that the ad ban had limited success in reducing access; motivated consumers still gained access to foreign pharmacies through organic search links.