News Releases

Press releases featuring INFORMS journal content, awards, and organization news. This content spans a variety of fields authored by a diverse and robust international community of practitioners, researchers, educators and students.

Topic

Microsoft develops flexible routing engine for Bing Maps

News Release, June 9, 2015

CATONSVILLE, MD, June 9, 2015 - Did the cross-country drive that you planned using an online mapping service take twice as long as expected? In a new study published in the Articles in Advance section of Transportation Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), Microsoft researchers working on a project for Bing Maps explain how they developed the first routing engine that satisfies a large number of algorithmic requirements that overcome barriers to generating directions on multi-stage trips like coast-to-coast drives.

INFORMS CAP Approved by VA

News Release, June 8, 2015

CATONSVILLE, MD, June 8, 2015 - The Institute for Operations Research and the Management Sciences (INFORMS), announced today that the U.S. Department of Veteran Affairs (VA) has approved the INFORMS Certified Analytics Professional (CAP®) for educational benefits under 38 CFR 21.4268 of the Code of Federal Regulations, which covers the Montgomery GI Bill. Veterans and other eligible individuals can now seek VA reimbursement for fees associated with applying for INFORMS certification. Reimbursement covers the initial CAP fee and re-examination fees.

Offline TV Ads Prompt Online Purchases by Multitaskers

News Release, May 14, 2015

CATONSVILLE, MD, May 14, 2015 - Many television advertisers voice fears that distracted viewers – those increasingly frenetic multitaskers using smartphones, laptops and tablets while viewing TV – are becoming less receptive to advertisers’ messages. A new study published in the online Articles in Advance section of Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), refutes this conventional wisdom and concludes that the “second screen” puts a virtual store in every consumer’s pocket. Multitasking viewers now visit, browse, and even buy advertised products within moments of seeing a commercial.

GE Research VP to Explore Rapid Growth of Industrial Internet of Things at INFORMS Analytics

News Release, March 24, 2015

CATONSVILLE, MD, March 24, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in advanced analytics and operations research, announced today that Bill Ruh, Vice President of GE Software, will deliver a keynote on Monday, April 13 at its annual business analytics conference in Huntington Beach, CA.

Most Firms Do Not Use Controversial Skimming or Penetration Strategies for Pricing New Products

News Release, March 20, 2015

CATONSVILLE, MD, March 20, 2015 – A new study in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS), finds that most firms do not use the skimming or penetration strategies that deliberately overprice or underprice new products. Marketers had long assumed that firms adopted either one of these two strategies for pricing new products.

Catch the “Analytics” Wave at the Leading Analytics

News Release, March 16, 2015

HUNTINGTON BEACH, CA, March 16, 2015 – The Institute for Operations Research and the Management Sciences (INFORMS®), the leading international association for professionals in advanced analytics and operations research, announced today that its annual business analytics conference will take place in Huntington Beach, CA, April 12-14.

New Model of Cybercrime Factors in Perishability of Stolen Data

News Release, March 10, 2015

CATONSVILLE, MD, March 10, 2015 – A new model examining cybercrimes adds an important way of examining the perishable value of stolen data so policy makers can plan against future hacks like the recent Anthem data breach, according to a study in the Articles in Advance section of Service Science, a journal published by the Institute for Operations Research and the Management Sciences (INFORMS).

Electric Vehicle Buyers: Combine Battery Owning/Leasing with Enhanced Charging Services

News Release, January 28, 2015

CATONSVILLE, MD, January 28, 2015 – A proper choice of business model plays a critical role in electric vehicle industry where many consumers are subject to range and resale anxieties. In particular, a combination of owning or leasing electric batteries and improving charging technology can reassure such skeptics and help increase the electric vehicle adoption, according to a new study in the Articles in Advance section of Manufacturing and Service Operations Management (M&SOM), a publication of the Institute for Operations Research and the Management Sciences (INFORMS).

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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