Opinion: Amazon Has a Trust Problem
Can U.S. consumers trust Amazon.com? Jeff Bezos, the company’s CEO, said in his opening statement at a House antitrust hearing last week that “80% of Americans have a favorable impression of Amazon overall, according to leading independent polls.” Americans trust only their doctors and the military more than Amazon to “do the right thing,” he added. Given the public concerns over counterfeit and unsafe products sold by third-party sellers, however, Amazon needs to develop and execute a comprehensive plan to protect its consumers.