![Retailer Pricing Often Cause of Product Failure Retailer Pricing Often Cause of Product Failure](/var/ezflow_site/storage/images/iol-home/news-room/media-coverage/all-categories/o.r.-and-analytics-in-the-news/retailer-pricing-often-cause-of-product-failure/4449886-1-eng-US/Retailer-Pricing-Often-Cause-of-Product-Failure_newslargethumb.jpg)
Retailer Pricing Often Cause of Product Failure
The post-COVID economy, characterized by stubborn inflation and continued supply-chain logjams, has caused prices on many consumer goods to skyrocket in the last year, putting retailers in a bind. Faced with demand uncertainty, retailers are often forced to make a decision when a new item initially sells poorly: adjust the price or take that product off their shelves.