Researchers from the University of Waterloo conducted a study on the desirability and reality of using drone delivery for e-retailers. The study looks at the cost and effectiveness in certain population areas and locations.
Since the introduction of sharing-economy services such as Airbnb, hotels have struggled with how to compete against the alternative accommodations market. Among hotels’ concerns is how Airbnb impacts their pricing and distribution strategies, which, according to new research in the INFORMS journal Marketing Science, might be more dramatic than hoteliers may think.
It comes as no surprise that Airbnb steals business from hotels, but a new research paper published last month argued that the home-sharing platform also drives demand in a way that helps traditional hotels, especially during peak travel season. Professors from the Tepper School of Business at Carnegie Mellon published a study last month in research journal Marketing Science that analyzed how Airbnb interacts with the hotel markets, and the conclusions were somewhat unexpected.
Windfarm developer Vattenfall, which employs a mathematical tool to optimize power generation and reduce costs on offshore windfarms, has been recognized as a finalist for the 2019 INFORMS Franz Edelman Award.
The INFORMS Analytics Body of Knowledge (ABOK), released earlier this year at the INFORMS Annual Meeting in Phoenix, AZ, has been named second on the list of “22 Best New Analytics Books to Read in 2019” by BookAuthority, which identifies and rates the best books in the world, based on public mentions, recommendations, ratings and sentiment.
What do irritable, squished riders on a crowded train do? According to a forthcoming study in the INFORMS journal Marketing Science, they often immerse themselves in their mobile phones to escape the crowd. And they shop and buy more in response to mobile ads in the crowded train.
Even pirates have their redeeming qualities.
The counterfeiter might be a profit-sapping scourge to many designers, but recently published research from a trio of academics shows that fakes can also push brands to up their game — particularly in terms of aesthetics.
A study published in Market[ing] Science academic journal looked at 31 brands that sold fashion leather and sport shoes in China from 1993 to 2004. The Chinese market proved to be something of a petri dish to the researchers, since it saw a major influx of counterfeits after 1995, when the government pivoted away from the enforcement of footwear trademarks to respond to problems in other sectors, including gas explosions and food poisonings.
“Established companies don’t sit idly by while they are copied shamelessly,” said Yi Qian, a professor at University of British Columbia Sauder School of Business, who cowrote the study. “They react by improving their products to set themselves apart from their illegal competitors.”
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
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