With the risk of disappointing the Game of Thrones viewership reading this article, John Snow was an English physician in the mid-19th century who famously mapped the cholera outbreak in London and identified the exact location of the contaminated water source behind the epidemic. He did this using a local map, where he plotted the number of cholera cases reported across the city, eventually discovering the cause of the outbreak. This idea of having datapoints (say number of cases of a disease, temperature, etc.) tied to a specific location has proven itself to be really valuable and has evolved into a powerful tool in the form of Geospatial analytics for solving complex problems. It goes far beyond simple maps and navigation, enabling industries to make data-driven decisions by visualizing, analyzing, and interpreting spatial relationships. Today, geospatial analytics is driving innovation in fields such as urban planning, healthcare, and logistics, allowing organizations to optimize resources, predict trends, and make real-time decisions.
