News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How is "Shrinkflation" affecting your life?

How is "Shrinkflation" affecting your life?

Steve Cochran on the Big 89, August 1, 2022

Why is there so much air in your bag of potato chips? The Steve Cochran Show and University of Illinois Professor Sheldon Jacobson explains what "Shrinkflation" is and why consumer products have been shrinking in size. 

How is “Shrinkflation” affecting your life?

How is “Shrinkflation” affecting your life?

WLS 890AM, August 1, 2022

Why is there so much air in your bag of potato chips? The Steve Cochran Show and University of Illinois Professor Sheldon Jacobson talk about what “Shrinkflation” is and why consumer products have been shrinking in size. 

3 issues to watch as heat strains the grid

3 issues to watch as heat strains the grid

E&E News, August 1, 2022

From the Pacific Northwest to coastal New England, millions of Americans have endured sweltering temperatures in recent weeks, driving record energy consumption and offering a snapshot of emerging risks facing the nation’s power system.

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OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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