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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Nevada's Average COVID-19 Infection Rate Climbing Steadily

Nevada's Average COVID-19 Infection Rate Climbing Steadily

News 4, October 20, 2020

Nevada’s rate of coronavirus infections is steadily rising again. But state officials are reluctant to blame relaxed guidelines and say there is no reason yet to consider stricter measures as they point to rates increasing across the country and the world. Gov. Steve Sisolak scheduled a news conference Tuesday afternoon to provide an update on the status of COVID-19 statewide. The rate of infections has been increasing since he eased restrictions on the size of public gatherings on Oct. 1.

Pfizer Sets Up Its ‘Biggest Ever’ Vaccination Distribution Campaign

Pfizer Sets Up Its ‘Biggest Ever’ Vaccination Distribution Campaign

The Wall Street Journal, October 21, 2020

In Kalamazoo, Mich., a stretch of land the size of a football field has been turned into a staging ground outfitted with 350 large freezers, ready to take delivery of millions of doses of Covid-19 vaccine before they can be shipped around the world.

Covid-19 Vaccines to Be Stored Secretly Under Tight Security

Covid-19 Vaccines to Be Stored Secretly Under Tight Security

The Wall Street Journal, October 21, 2020

Health authorities, hospitals and pharmaceutical companies are storing Covid-19 vaccines in secure, undisclosed locations and taking other steps to protect the shots against a looming threat: theft. As the leading vaccine candidates advance closer to use, vaccine makers such as Pfizer Inc. are deploying GPS software for tracking distribution and plotting fake shipments in dummy trucks to confuse criminals. 

Utilizing Telehealth in the ER Can Reduce Wait Times and Patient Length of Stay

Utilizing Telehealth in the ER Can Reduce Wait Times and Patient Length of Stay

Healthcare Finance, October 19, 2020

Telehealth has become more common given the current global pandemic. COVID-19 has limited doctor's office and hospital visits to ensure safety for as many people as possible. But rather than diminish the quality of care, new research in the INFORMS journal Information Systems Research finds that wider use of telehealth in the emergency room can yield positive results for both patients and providers.

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