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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Africa: Coronavirus Vaccine - What We Know So Far - a Comprehensive Guide By Academic Experts

Africa: Coronavirus Vaccine - What We Know So Far - a Comprehensive Guide By Academic Experts

All Africa, October 15, 2020

Since the early days of the pandemic, attention has focused on producing a vaccine for COVID-19. With one, it's hoped it will be able to suppress the virus without relying purely on economically challenging control measures. Without one, the world will probably have to live with COVID-19 as an endemic disease. It's unlikely the coronavirus will naturally burn itself out.

Proof Points: The $25,000 Zoom Rig Designed to 'Shock and Awe' Students

Proof Points: The $25,000 Zoom Rig Designed to 'Shock and Awe' Students

The Hechinger Report, October 12, 2020

If you had to teach remotely and money were no object, what kind of home studio would you build? You might find inspiration atop a Tennessee garage. That’s where a business school professor commandeered his kids’ playroom and spent more than $25,000 on audio and video gear to create a state-of-the-art Zoom classroom for the pandemic era.

Parson Campaigns on Falling COVID-19 Death Rate. But More Missourians are Dying Now.

Parson Campaigns on Falling COVID-19 Death Rate. But More Missourians are Dying Now.

The Kansas City Star, October 15, 2020

As Gov. Mike Parson campaigns across Missouri to defend his widely criticized handling of the COVID-19 pandemic and asks voters to grant him a full term, he has promoted an eye-catching statistic that suggests his administration has tamed the deadly virus. “In April, when our death rate was at 8 percent – close to 8 percent – today, it is at 0.7,” Parson said at last Friday’s gubernatorial debate. He also cited the data while speaking to reporters last week.

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