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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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7 Data Science Certifications to Boost Your Resume and Salary

7 Data Science Certifications to Boost Your Resume and Salary

TechRepublic, August 28, 2020

At the end of August, Glassdoor had more than 53,000 job postings that mention machine learning (ML) and 20,000 jobs that include data science with salaries ranging from $50,000 to more than $180,000. More and more companies are making data analysis and machine learning central to new product development and future revenue opportunities. Big tech companies as well as independent tech organizations offer training programs for people who are new to data science as well as professionals who want to master the newest technology. Each program on this list of the best courses online for data science will expand your expertise and add a valuable line item in the form of a data science certification to your resume.

‘An Antidote to Economic Sclerosis’ — Short-Term Investors Aren't All Bad, Study Finds

‘An Antidote to Economic Sclerosis’ — Short-Term Investors Aren't All Bad, Study Finds

Institutional Investor, August 28, 2020

Short-term investors are widely seen as bad for they companies they invest in, because they are likely to focus on immediate changes in stock value — potentially at the expense of the company’s long-term profitability. But new research suggests that there may be times when a short-term focus can actually help companies perform better over the long run. The study, expected to be published in the scholarly journal Management Science, found that companies with more short-horizon investors — who trade stocks regularly — adapted more quickly when their competitive environments changed “radically.”

COVID-19 and the Impact on Election Security

COVID-19 and the Impact on Election Security

Engage TU, August 24, 2020

COVID-19 has resulted in unprecedented disruptions to American life, and these disturbances extend to elections. Increased voting by mail can help ensure participation in the midst of pandemic while also protecting the voting public and poll workers. Poll workers are especially a concern, as they would interact with potentially hundreds or thousands of voters on Election Day. A majority of poll workers are above the age of 60, placing them in one of the most vulnerable groups for the coronavirus.

EMPOWER Researchers Look Into Effect of COVID-19 Mitigations on Student Well-Being

EMPOWER Researchers Look Into Effect of COVID-19 Mitigations on Student Well-Being

The Daily Iowan, August 26, 2020

Professors and researchers from institutions across the country are working to understand how changing circumstances in student’s lives are affecting their well-being during the current pandemic. University of Iowa College of Engineering Dean Harriet Nembhard is working to survey students during the fall 2020 and spring 2021 semesters with North Carolina State University professors Julie Ivy, Maria Mayorga, and Julie Swann, and North Carolina Agricultural and Technical State University professor Lauren Davis.

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