News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Apple Watch Shows Value of Strong Supply Chains, and Opportunity in Disruption

Apple Watch Shows Value of Strong Supply Chains, and Opportunity in Disruption

Australian News Daily Bulletin, May 29, 2020

Defective "taptic engines" slowed the rollout of the Apple Watch. It wasn’t long after pre-orders for Apple’s much-anticipated Watch began that trouble emerged. Reportedly within hours of going on sale on April 10, the wait times jumped by weeks and then months. Some models eventually were listed simply as unavailable. A hint at one of the problems came in late April, when the Wall Street Journal reported that the Watch’s taptic engine – a key component designed by Apple that reproduces the sensation of being tapped on the wrist – was defective in models produced by AAC Technologies in China. That severely limited the Watch’s availability.

Dieting Success: New Research Shows Top Performers in a Group Provide More Positive Support for Dieters than Peers

Dieting Success: New Research Shows Top Performers in a Group Provide More Positive Support for Dieters than Peers

News Release, June 23, 2020

CATONSVILLE, MD, June 23, 2020 – The weight loss industry in the United States is vast and generates about $20 billion each year from over 100 million dieters. Commercial weight loss programs design customer-focused program policies to shape and optimize satisfaction and development. These two metrics are tied to how well a program does and the success of the customers in that program. New research in the INFORMS journal Marketing Science finds one key to success is making sure you have the right role model for dieters.

New Research Says Displaying Fake Reviews Increases Consumer Trust in Platforms by 80%

Science News Net, June 19, 2020

Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. But do you buy blind? Research shows 97% of consumers consult product reviews before making a purchase. Fake reviews are a significant threat for online review portals and product search engines given the potential for damage to consumer trust. Little is known about what review portals should do with fraudulent reviews after detecting them.  

New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%

New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%

Retail Wire, June 19, 2020

Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. But do you buy blind? Research shows 97% of consumers consult product reviews before making a purchase. Fake reviews are a significant threat for online review portals and product search engines given the potential for damage to consumer trust. Little is known about what review portals should do with fraudulent reviews after detecting them. 

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