News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Experts Say Nevada Still in ‘First Wave’ of Coronavirus Cases

Experts Say Nevada Still in ‘First Wave’ of Coronavirus Cases

Pahrump Valley Times, June 18, 2020

When asked this in mid-June about the record numbers of new cases of the coronavirus in Clark County and in Nevada, some national and local health authorities agreed on a few key points. They agreed that the increases aren’t simply the result of more people getting tested and that reopening is playing a role in the spike, along with a certain amount of complacency regarding mask-wearing and social distancing.

Three Questions Every University Must Ask as They Plan to Reopen

Three Questions Every University Must Ask as They Plan to Reopen

The Hill, June 18, 2020

Over 5000 colleges and universities in the United States are setting their opening plans for the fall. These p­­­lans range from fully online classes and activities, to in-person education with recommended protocols for social distancing and face masks. The variations between these extremes are wide and varied.

Researchers Study Link Between Worker Safety, Business Longevity

Researchers Study Link Between Worker Safety, Business Longevity

Safety+Health, June 18, 2020

Corvallis, OR — Future safety regulations need to reward employer innovation that improves both worker safety and a business’s likelihood of survival, researchers say after finding that “organizations that do not provide a safe workplace gain an economic advantage over those that do.”

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INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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