News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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An audio journey of how data and analytics save lives, save money and solve problems.

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Apple Watch Shows Value of Strong Supply Chains, and Opportunity in Disruption

Apple Watch Shows Value of Strong Supply Chains, and Opportunity in Disruption

Australian News, June 9, 2020

Defective "taptic engines" slowed the rollout of the Apple Watch. It wasn’t long after pre-orders for Apple’s much-anticipated Watch began that trouble emerged. Reportedly within hours of going on sale on April 10, the wait times jumped by weeks and then months. Some models eventually were listed simply as unavailable.

Forgetting Contagion, Stocks Recover Their Losses

Forgetting Contagion, Stocks Recover Their Losses

The New York Times, June 9, 2020

Stocks on Wall Street erased their losses for the year, a remarkable milestone for a market that was reeling just a few months ago as investors feared the damage caused by the coronavirus pandemic. 

The Monday Blues

The Monday Blues

In Business, June 6, 2020

With the impact of COVID-19, Americans across the country went from wishing for the weekend, to living it daily. To many, it is feeling a bit like the film Groundhog Day. But the current state of the country won’t last forever, and before too long Americans will be back to counting down for the weekend. The typical countdown begins when they arrive to work on Monday. From there, it’s “hump day” on Wednesday and it continues until Friday finally arrives.

Coronavirus Shutdowns: Economists Look for Better Answers

Coronavirus Shutdowns: Economists Look for Better Answers

The New York Times, June 6, 2020

As Covid-19 cases took off in New York in March, Gov. Andrew M. Cuomo imposed a lockdown of nonessential businesses to slow the spread of the coronavirus, calling it “the most drastic action we can take.” Now researchers say more targeted approaches — in New York and elsewhere — might have protected public health with less economic pain.

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