News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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How Will COVID-19 Impact Freight Budgets? And a Stress Test

How Will COVID-19 Impact Freight Budgets? And a Stress Test

DC Velocity, May 6, 2020

Over the past couple of weeks, I've had some questions come in about what things will look like in the wake of the COVID-19 Crisis. We have created an Transportation Industry Overview to give you some insights on what to expect. We also suggest you refer to David Simchi-Levi's articles "Three Scenarios to Guide Your Global Supply Chain Recovery" and "We Need a Stress Test for Critical Supply Chains."

What Would it Take to Reopen the District?

What Would it Take to Reopen the District?

HillRag, May 6, 2020

We’ve all heard the stories, and some of us are living them. People have lost their jobs, local businesses are worried about paying staff and staying solvent. Restaurants are closing, some temporarily and some for good. People are sick, and people have died. As the COVID-19 crisis continues in the District, the question everyone is asking is: when do we turn a corner? And, who will be at the rudder?

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