News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS in the News

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Top Premier Global Professional Certifications & Designations In Data Science

Top Premier Global Professional Certifications & Designations In Data Science

IT Mix, May 13, 2020

As the demand for data science professionals is increasing, there is a challenge faced by recruiters around the world. This challenge is of hiring potential candidates who have all the required skills. There is more satisfaction required at the end of recruiters and hiring managers as they know the challenge to identify the knowledge and skills of a person in a few hours of the interview. For this reason, a person who is having a professional certification gets more weightage at the time of consideration. 

Which COVID-19 Safety Policies Will Comfort Consumers?

Which COVID-19 Safety Policies Will Comfort Consumers?

Morning Consult, May 14, 2020

As more states relax stay-at-home guidelines, many consumers across the country are re-entering spaces that were once very familiar to them: retail stores, restaurants and other public places. 

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