News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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New York’s one-note mayor and other commentary

New York’s one-note mayor and other commentary

New York Post, April 30, 2020

Mayor Bill de Blasio doesn’t want to just restart the city’s economy, sighs Seth Barron at City Journal — he wants to “transform” it. “For six boom years,” he spent “tens of billions” pursuing his “equity agenda” and hiring “tens of thousands of new municipal employees.” Yet his message as the city faces the coronavirus “sounds strikingly similar to his message pre-crisis.” In fact, de Blasio “has spoken of the ‘transformative’ nature of his administration so often that it prompts groans from anyone outside his closest orbit.” Meanwhile, “homeless people fill New York’s subways,” crime is on the rise and tenants have “no idea” how to pay their rent. With the city “spiraling into crisis,” the mayor “continues to sound the one note he knows how to play — about unfairness and inequality” — even though “his instrument is out of tune.”

Looking for Light At the End of the Tunnel

Looking for Light At the End of the Tunnel

Hamodia, May 3, 2020

After more than a month of the national lockdown aimed at stemming the spread of COVID-19, plans for how the United States can move back toward normalcy have begun to emerge. The centerpiece of discussion has been the extent to which the country is able to massively ramp up accurate testing for the virus — a point of contention between the White House and leaders in the most heavily affected states since the outbreak’s earliest days.

Study on firms' return policies offers guidance on pricing, returns, refunds

Study on firms' return policies offers guidance on pricing, returns, refunds

Brightsurf, April 30, 2020

Because customers who shop online cannot try on their purchases, a third of all Internet sales get returned. But handling these returns is costly, giving retailers that have both physical stores and digital sales a clear advantage over retailers that operate only online. A new study examined the decisions around the pricing and return policies of a retailer with both stores and online sales to help explain why some firms opt to fully refund customers for their returns while others charge a fee for online returns. The findings offer guidance to retailers about pricing and policies on returns and refunds.

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